
SPECIALIZED DIGITAL MARKETING & REVENUE MANAGEMENT COURSES IN HOSPITALITY
We give you the skills & insights to drive change. To be the change!
Our specialized courses:
This Professional course provides the opportunity to engage with the full spectrum of digital strategic thinking necessary to develop, refine, and implement a digital marketing plan for your Hospitality business. The DMP/H program is tailored to guide Hospitality Leaders to effectively bring about digital transformation in their organizations. This new redesigned course will be available with online / on demand courses with the flexibility to choose the knowledge areas in which you may be more interested. You can watch on your free time and you will have access to research-based content & learning materials with specialized and personalized feedback
Upon Completion of the course all Participants will receive a Certification of Attendance from:
DMH Academy – STUDYSMART – NELIOS
Revenue Management is currently considered worldwide as one of the most important professional specialization and skill for effective hotel business performance. You will become aware of current trends of Revenue Management, its today’s Challenges in the Hotel Sector and explain performance measurements for effective daily hotel performance. You will explore the several operational, tactical, strategic and marketing concepts that play a significant role in strategic revenue management for hotels. Participants will also have the opportunity to watch again the recorded sessions of the course.
13th of March 2023 (Course delivery in Greek / Teaching Material in English)
Upon Completion of the course all Participants will receive a Certification of Attendance from:
DMH Academy – STUDYSMART – NELIOS
- Be informed on industry trends and best practices in Revenue Management.
- Understand the key concepts of Revenue Management in the hospitality context and evaluate its role in your organization.
- Apply the strategic practices of hotel revenue management to increase revenue.
- Explain the role of forecasting in hotel revenue management and being able to measure its accuracy.
- Be able to establish or recommend room rates that maximize profitability and approaches to making price more variable.
- Analyze the implications to revenue management of using various distribution channels
- Set appropriate rate fences to create appropriate customer segments and manage potential customer issues associated with overbooking
- Create strategies to make group-management decisions that maximize revenue.
- Refine the practice of hotel revenue management so it can be applied to additional areas of the hotel.
- Develop a functional revenue management plan, from gathering baseline data to monitoring post-implementation results.
In case that you didn’t manage to participate in one of our live webinars that we deliver in partnership with Money & Tourism, you could purchase those of your interest and watch them when most convenient for you until 30th of August 2022
Select the Online Webinar Recordings below to Download:
Hospitality Social Media Practices & Content Marketing
Hotel Performance Marketing
Email Marketing Fundamentals & Practices
Why DMH Academy
The proliferation of internet technology has transformed the way organizations and consumers engage with each other. In the context of hospitality, the development of Online Channels and the growing sophistication of digital consumers have made it an imperative for hotels and tourism services providers to tap on the potential benefits of digital marketing & Revenue Management. Our courses have been developed by experienced industry practitioners. Upon Completion of the course all Participants will receive a Certification of Attendance from: DMH Academy – STUDYSMART – NELIOS
Our Expertise

Nelios is the leading hotel digital marketing agency in Greece, provides holistic solutions for the online strategic positioning of hotels by offering tailored, coherent digital strategies.
Official Website
StudySmar is a unique organization operating in the professional training, advisory fields. Within that range of services lies our continuous support and commitment to the next generation of leaders.
Official WebsiteWhat you will learn
Access knowledge from industry leaders and learn how to implement a Digital Marketing / Revenue Management & Sales Strategy in your unique Hospitality business context.

Optimize your digital assets
Optimize your website and social media channels to drive traffic and engage with a quality audience to enhance conversion rates.

Learn Search Engines Marketing
Learn Search Engine Optimisation (SEO) and Marketing (SEM) which will result to increase your bookings via your own website (as opposed to generating revenue via OTAs and GDSs)

Drive growth
Drive growth with compelling content that motivates your audience and positions your hospitality business in search results

Advanced tools
Best use hot tools and technologies like Google Tag Manager and Google AdWords, Facebook ad manager, retargeting tools, and more

Sales Audit
To effectively apply an online sales audit and evaluate your digital readiness that will improve your Hotels positioning and branding in the market place.

Digital PR
To develop an online PR plan and how to stimulate demand and brand awareness through effective blogging
Our Team of Experts
Our courses are taught and delivered by specialists who work in the Hospitality industry and are distinguished in the field of Hospitality Digital Marketing – Hotel Online Sales & Technology – Revenue Optimization.
Dr. Constantine “Dino” Kiritsis
Entrepreneur, Professional Trainer, Author, Award winning training concept developer Constantine (Dino) is one of the most versatile professionals in business operating as an […]
LEARN MORECostas Chandrinos
Costas Chandrinos is a Greek and Canadian national. He is a Hospitality and Tourism management expert and holds a BA in Intl Hospitality […]
LEARN MOREDr. Antony Michail
Dr. Antony Michail is the Founder of Anacalypsis Strategy and Marketing Consultants and has 15 years of progressively responsible experience consulting and advising […]
LEARN MOREGeorge Chalil
With more than 15 years of hands on experience George Chalil has managed to become one of the best skilled and experienced specialists […]
LEARN MORESerifis Dimitris
Dimitris is considered by many as the expert in digital transformation for the travel industry. After graduation he started as a Digital Marketing […]
LEARN MOREChristos Bitzis
Christos Bitzis has been working in the field of tourism and the internet since 1999. During this time, he has worked as a […]
LEARN MORELina Kastriti
Lina is a driven tourism professional with significant experience in the online industry. Having worked for both the provider as well as the […]
LEARN MOREGeorge Diamantis
George A. Diamantis was born in Athens in 1989. He holds a Bachelor in Business Administration (BBA) from the Eastern Macedonia and Thrace […]
LEARN MOREKostas Panagakis
Founder & CEO at Travelworks Public Relations A corporate communications professional with more than 15 years of experience in public relations, digital communications, […]
LEARN MOREGeorge Tsiros
George Tsiros is as a performance-digital marketer, strongly believing in all-things-digital. He started his journey in digital marketing as a Search & Performance […]
LEARN MOREPanos Melissaropoulos
He is the Co-founder of Moosend a company with accelerating growth providing email marketing services trying to bridge the gap in the market […]
LEARN MOREFlora Paraskevopoulou
Having worked in journalism for more than 15 years in well-known magazines, Flora has specialized in the marketing and communication of tourism industry […]
LEARN MOREVicky Poulios
Vicky holds a Degree in Journalism and Mass Media from the Aristotle University of Thessaloniki and a Master of Arts in Marketing Communications […]
LEARN MORETestimonials
Open Dates (for active courses)
We understand that acquiring new customers over the internet or optimizing your daily Revenue is important to the Hospitality Industry. Now, you can effectively strategize and apply powerful digital marketing & Revenue Management tools that convert in the Hotel & Tourism Sector. Think Ahead and join our courses designed for the Hospitality Industry that will enable you to set a footprint to your roadmap for business success.
12th round Revenue Management - Maximizing Revenue in Hotels Online Mode: Starts: 13th of March 2023 (Course delivery in Greek / Teaching Material in English)
6th round DMP/H Online Mode: Starts: Pending date 2023 (New on Demand Courses available to choose per subject)
Time to fast track your Hospitality Career?
Meet the experts' advanced concepts - solutions and knowledge brought to you by Hospitality Digital Marketing & Revenue Management professionals.