Having worked in journalism for more than 15 years in well-known magazines, Flora has specialized in the marketing and communication of tourism industry products and of hotels in particular. Founder of Press-a-Porter, a Communication Atelier that mainly focuses in liaising the hospitality products with the international media, she was the PR & Communication Director for numerous distinguished companies of the Tourism Industry, such as Axia Hospitality, Nelios and HotelBrain. Responsible for a number of new hospitality products and an initiator, organizer and coordinator of innovative tourism promotion initiatives at these companies, Flora has been awarded twice -with the Golden Tourism Award and the Greek Hospitality Award- for some of the strongest digital communication and promotion actions ever carried out in Greece.